It was another year of delivering exciting ideas that you wouldn't necessarily expect from a century plus old player, which jumps to No. 2 from No. 3 on the A List this year. That's just one payoff from McCann Worldgroup Chairman CEO Harris Diamond's decision to recenter the agency around its legacy of creativity while positioning it to tackle clients' needs in a modern media environment. "The one thing we know that has affected our business is the multiple platforms out there, ADIDAS NEO ADVANTAGE and the need to break through all of it," Mr. Diamond said. While creativity is requisite, so is the integration of all departments: creative, strategy, account management. "It's a lot of arguing, pushing, but at the end of the day, it's also a good time. The work is not only, immodestly, great work," he added. "I also think it's fun.""This mandate of putting creativity at the center that came not from a creative, but from Harris," said Worldgroup Global Creative Chairman Rob Reilly, who just completed his third year at the agency after a storied run at Crispin Porter Bogusky. "I don't have to convince him on anything because he was saying that before I got here."As for his own approach to leadership, Mr. Reilly has long touted a philosophy of empowerment: putting the right leadership in place and then "getting out of the way." While he's always there to support, "no one is required to show me anything," he said. "No one's going to get in trouble for making a decision."
Along with Messrs. Diamond and Reilly, that leadership team includes Global Chief Strategy Officer Suzanne Powers, North American President Chris Macdonald, Chief Creative Officer Eric Silver and Chief Strategy Officer Steve Zaroff.Business also continues to grow, even despite major setbacks, such as the loss of General Mills in October. Most notably, McCann New York saw big back to back wins in July, snagging Lysol, Reckitt Benckiser's largest brand, with media spending of $37 million, and then Chick fil A, assuming the main creative duties of its estimated $73 million account, which New York Co Chief Creative Officers Tom Murphy and Sean Bryan will now lead.In 2016, the shop saw $115 million in new business revenue and 9% organic revenue growth.As new clients come in, 2 on Ad Age's 2017 Agency A Adidas darcy Album work for existing clients stays fresh. It also often appears in unexpected arenas, and every platform presents an opportunity to express a brand idea. "I would argue that today, more than ever before, we really, truly understand that, and Rob has brought us the focus to make sure we accomplish that," said Mr. Diamond.That philosophy has helped put the agency's clients at the heart of cultural conversation. "Field Trip to Mars" for Lockheed Martin, for example, earned more than 6 million views and helped reestablish the brand as a player in space exploration. It's why the MasterCard "Priceless" campaign still charms after nearly 20 years at McCann's XBC unit under Chief Creative Officer Joyce King Thomas. In 2016, the effort continued to move away from traditional media and more toward real life experiences, such as a "Rainbow" bathroom that allowed access to anyone with a heartbeat during NYC Pride.
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